March 4, 2014 Leave a comment
The purpose of directed communication is to cause some change in understanding in some audience. All communication results in some change in understanding, though it may not be the change intended.
By definition, successful communication of this kind requires clear identification of the change in understanding desired. So long as the goal state is understood, success then hinges upon simplicity and clarity. Simplicity of the message, and clarity of the delivery.
The onus to compose a simple message and deliver it with clarity rests solely with the sender. Each delivery of a message may involve multiple recipients, all of whom will understand it differently. Not all of them will matter.
I leave you with a question. What message do you believe I am trying to communicate by writing this post, and what actual change in understanding happened to you as a result? What is the connection between those two things?